Before beauty, I spent two decades building tech systems that didn’t make people want to throw a remote across the room.

I co-founded CEDIA to make “smart home” actually feel smart.

Simple. Seamless. Effortless.

Then I brought that same “make it simple” mindset into beauty—making products and tools easy to use for clients and pros.clients and pros.

Here's when it clicked for AI.

I was two days before a two-week vacation. My husband hates it when I work on vacation — and he's right. But in this industry, silence looks like you've closed. And I couldn't stand the thought of my social media, blog, and email campaigns going dark while I was gone.

So I filled the tub, sat down with my laptop, and got to work.

An hour later: I had six weeks of content, written and scheduled.

I couldn't unsee it after that. That tub became the blueprint, and I started building that same "one hour, done" system for spa owners everywhere.

Now I make AI simple for aesthetic practices and product makers.

I make the tools make sense.

No tech headaches. No busywork.

AI doesn’t give you homework.

It gives you leverage.