Before beauty, I spent two decades building tech systems that didn’t make people want to throw a remote across the room.

I co-founded CEDIA to make “smart home” actually feel smart.

Simple. Seamless. Effortless.

Then I brought that same “make it simple” mindset into beauty—making products and tools easy to use for clients and pros.clients and pros.

Now I do it with AI for aesthetic practices and product makers.

I make the tools make sense.

No tech headaches. No busywork.

AI doesn’t give you homework.

It gives you leverage.