After 20 years in the technology industry, including designing whole house audio and video systems and home theaters, I found my passion in the beauty world.

As a founding member of the Custom Electronic Design and Installation Association (CEDIA), I was dedicated to making complex systems effortless for my clients, ensuring they could enjoy them with ease and confidence.

In the beauty industry, I applied that same approach by simplifying complex biochemistry for spa customers, doctors and estheticians, helping them understand how, why, and when to use products effectively. Now, I'm bringing that expertise to AI, helping beauty businesses thrive by making advanced technology simple, approachable, and impactful.

AI shouldn’t be intimidating—it should be an exciting tool that helps your business grow and connect with customers in meaningful ways.